Senior Digital Performance Specialist — Jeddah

Job Description Section:

We are looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple digital platforms, with a primary focus on driving e-commerce sales, improving campaign performance, and maximizing return on advertising spend.

Key Responsibilities

Plan, launch, monitor, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network.

Develop and manage advertising budgets based on campaign performance and business objectives.

Focus on conversion-driven campaigns to increase online sales and improve customer acquisition.

Prepare quarterly, monthly, and weekly media plans, with daily performance monitoring.

Plan and execute campaigns around key Saudi retail seasons, including Ramadan, Eid, Saudi National Day, Founding Day, and White Friday.

Develop and manage Store Visits campaigns to support physical store traffic and assess the impact of digital advertising on branch sales.

Set up and maintain tracking systems, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.

Monitor and report on key performance indicators, including ROAS, CPA, conversion funnel performance, and paid versus organic results.

Provide actionable recommendations to improve campaign efficiency and overall marketing performance.

Skills Section

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Requirements

Proven experience managing performance marketing campaigns and advertising budgets.

Strong understanding of e-commerce marketing and conversion optimization.

Hands-on experience with Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and tracking tools.

Experience with Magento or other e-commerce platforms.

Familiarity with the Saudi or GCC market, preferably in fashion or retail.

Proficiency in Arabic and English.

Preferred Qualifications

Experience with CRM, email marketing, and WhatsApp marketing.

Familiarity with influencer marketing and Mawthooq-related requirements.

Experience managing advertising campaigns on Noon and Amazon.

Skills

Experience with Meta CAPI, server-side tracking, attribution and incrementality testing is important to us, since we want to trust our numbers