Social Media Marketing Executive – Real Estate — Dubai

We are looking for a results-driven Social Media Marketing Executive with proven experience in the real estate industry .

The ideal candidate understands how to market properties, create engaging real estate content, generate qualified leads, and convert social media activity into measurable business results.

This is a hands-on role . The selected candidate will be responsible for lead generation, content creation, video shooting, and video editing .

Key Responsibilities

Create, plan, and publish engaging daily content across Instagram, TikTok, Facebook, and LinkedIn

Shoot property videos, walkthroughs, agent videos, and other real estate content

Edit reels, short-form videos, promotional videos, and social media content

Create content ideas and concepts for property listings, projects, and campaigns

Develop social media campaigns for property listings, project launches, and brand awareness

Generate qualified real estate leads through organic and paid social media campaigns

Manage and optimize paid campaigns through Meta Ads Manager

Monitor lead volume, cost per lead, lead quality, engagement, and campaign performance

Continuously optimize campaigns to improve lead generation and ROI

Coordinate with the sales team to support listings, launches, and lead-generation objectives

Stay updated on real estate marketing trends, social media trends, and competitor activity

Skills

Proven social media marketing experience within the Real Estate Industry

Previous experience working with a real estate company, brokerage, or property developer

Strong experience in real estate lead generation through both organic and paid social media campaigns

Hands-on experience with Meta Ads Manager and paid advertising across major social media platforms

Ability to independently shoot, edit, and produce property videos, reels, walkthroughs, and short-form content

Strong content creation skills, including copywriting, basic graphic design, and social media storytelling

Proficiency in social media management and scheduling tools such as Hootsuite, Buffer, or similar platforms

Strong understanding of Instagram, TikTok, Facebook, and LinkedIn

Good knowledge of real estate market trends, buyer behavior, investor audiences, and property marketing

Ability to create targeted campaigns for buyers, sellers, landlords, tenants, and investors

Strong analytical skills with the ability to interpret social media metrics, lead quality, cost per lead, engagement, conversions, and campaign performance

Ability to optimize campaigns based on performance data and achieve measurable results

Strong written and verbal communication skills

Creative, proactive, and results-oriented approach to marketing

Ability to manage multiple campaigns, content schedules, and projects simultaneously

Ability to work independently as well as collaboratively with the sales and marketing teams

Strong organizational and time-management skills

Portfolio or examples of successful real estate social media campaigns, video content, and lead-generation results are highly preferred

Real estate industry experience is MANDATORY for this position.